kids softwear for vacation & everyday rituals
gentle strength, wild hearts
timeless designs, made for little explorers
Founded in London by designer and mother Reina, TOMO Yee was born from a simple idea: children’s clothing should feel like home and look like a dream. After graduating from the University of the Arts London in 2017, Reina journeyed across five continents—collecting textures, memories, and a deep sense of what it means to grow up free. TOMO Yee’s very first pieces were sketched under the soft sun of Adelaide, inspired by the ease of coastal living and the gentle rituals of everyday adventure.

At TOMO Yee, we believe childhood should feel like wind in your hair and salt on your skin—playful, natural, and deeply connected to the world. Our pieces are crafted as “softwear”: gentle to touch, gentle in spirit. Think vacation-ready comfort that moves easily from wild garden picnics to quiet storytime under linen sheets.
Each silhouette blends breathable materials like sun-washed cotton and drapey linen with thoughtful, everyday tailoring. We draw from the poetry of nature, the nostalgia of vintage picture books, and the softness of small moments—grass-stained knees, pockets full of stones, the hush before bedtime.
Because every child deserves to feel brave, beautiful, and deeply loved—whether on a seaside holiday or just playing barefoot in the backyard.
Contact
Customer Service: info@tomoyee.com